Findings and analysis on branding effect on customer buying behaviour Essay

Findings and analysis on branding effect on customer buying behaviour and loyalty - Essay Example The major findings of the study are given after each table. Table No. 2 exhibits the age-wise distribution of sample respondents. It is clear from the table that all the three group has 20 respondents each. The reason why each group is made up of similar number is that it ensures any personal bias and prejudice. This table exhibits the distribution of respondents on the basis of income level. It reveals that the maximum number of respondents falls in the high income group and low income group has the least number of respondents with 17 respondents. The above table shows whether the respondents have brand loyalty or not. Of the total sample respondents, it is clear that, 55 percent has brand loyalty to certain products. In other words, majority of the respondents’ buying decisions are influenced by their preference to certain brand which they have already bought. This table exhibits the preference of respondents for brands in their buying decisions. It shows that 65 percent of the total respondents prefer brands as their choice and 20 percent do not support this tendency among buyers. It further states that maximum supporters fall in the age group of 18 to 25. Of the 20 respondents in the group, 11 are of the opinion that brands are important in buying decisions. It is also evident from the table that in the age group of above 25, 10 out of 20 strongly support the argument that buying decisions are influenced by brand preference. This table is meant to show the importance of product quality as a determinant of buying decision among various age groups. The table exhibits that out of 60, 46 sample respondents argue that quality is a prominent determinant of buying decision rather than brand image. The supporters of this argument believe that brand image is the product of endless efforts of the producer to maintain quality and if there is quality, there must be

Federal Governments Roles in Private Security Research Paper

Federal Governments Roles in Private Security - Research Paper Example This can be done by the creation of gazettes that limit the mandate of private security companies to access information on a particular case. Moreover, the state should be able to share information with the private sector in case of a security threat. For instance, airport security may be mandated to stop a person as mandated by the state. Such collaborations make it easier to handle security threats. Another role of the state on private firms is to ensure proper certification of the practice. An organization should be valid and legally created to be able to serve in the industry. Raphael (2004) also points out that the state should ensure operations of private companies are regulated and specified. For instance, a private company may be provided with a mandate to use firearms only in extremely necessary situations. Private security firms in charge of institutions should be major areas to be targeted by the state. For instance, airports should be handled with greater regards from the state. The state should have intensified focus on private security firms in airports. However, this mandated should be limited to avoid instances of abuse on human rights. Regardless of this requirement, national security should be a priority (Noam, 2005). The author, however, is keen to assert that institutions such as medical and educational facilities should be approached with caution considering the sensitivity of people in these institutions (Noam, 2005). An area that should be provided with maximum state control is boarder control. Private security firms with the responsibility of securing across boarder transports should be completely transparent to the government on the nature of their business and provide evidence to support the claims. One proposed Act is the Federal Acquisitions Regulations (FAR). This act is aimed at managing the contraction of private security firms. In an